Advanced Payment Ecosystems Ltd Trading as Truli – Cookie Policy
Effective Date: 26th March 2026
Last Updated: 26th March 2026
What Are Cookies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work efficiently, to improve the user experience, and to provide information to website owners. Some cookies are essential for a website to function properly. Others are optional and are only activated with your consent.
Who We Are
This Cookie Policy applies to the website operated by Advanced Payment Ecosystems Ltd trading as Truli. If you have any questions about how we use cookies, please contact us at hello@truli.co.uk.
The Cookies We Use
We use four categories of cookies on the Truli website:
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are typically set in response to actions you take, such as filling in a form or setting your privacy preferences. You can set your browser to block these cookies but some parts of the website may not work as a result. These cookies do not store any personally identifiable information.
Analytics and Performance Cookies
We use Google Analytics to understand how visitors interact with our website. These cookies collect information about pages visited, time spent on the site, and how you arrived here. All information collected is aggregated and anonymous. It helps us improve the way our website works.
Marketing and Retargeting Cookies
We use the Meta Pixel and other advertising platform tools to measure the effectiveness of our advertising campaigns and to show relevant ads to people who have previously visited our website. These cookies track your activity across websites and help us deliver advertising that is relevant to your interests.
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We also use additional third party advertising and retargeting cookies. A full and up to date list is available on request by contacting hello@truli.co.uk.
Functional Cookies
These cookies enable enhanced functionality and personalisation on our website, such as remembering your preferences. They may be set by us or by third party providers whose services we use.
How We Obtain Your Consent
When you first visit our website, you will be shown a cookie banner asking for your consent to set non-essential cookies. You can choose to accept all cookies, reject non-essential cookies, or manage your preferences individually. Strictly necessary cookies do not require your consent as they are essential for the website to operate.
We rely on your consent as the lawful basis for setting analytics, marketing and functional cookies in accordance with the Privacy and Electronic Communications Regulations and the UK GDPR.
How to Manage and Withdraw Consent
You can withdraw or change your cookie consent at any time by clicking the cookie preferences link in the footer of our website. You can also manage cookies directly through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
For guidance on managing cookies in your browser, visit www.aboutcookies.org or www.allaboutcookies.org.
Third Party Cookies
Some cookies on our website are set by third party services. We do not control these cookies and they are governed by the privacy policies of the respective third parties. We recommend reviewing the following policies for further information:
Google Privacy Policy: policies.google.com/privacy
Meta Privacy Policy: www.facebook.com/privacy/policy
International Transfers
Some of the third party platforms we use may transfer cookie data outside the UK. Where this occurs, appropriate safeguards are in place in accordance with UK GDPR, including Standard Contractual Clauses and the UK International Data Transfer Agreement.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our business practices. The latest version will always be available on our website. We will notify you of any significant changes via our cookie banner.
Contact Us
If you have any questions about our use of cookies, please contact us at:
Email: hello@truli.co.uk
Address: Unit 14 Sundon Business Park, Dencora Way, Luton, England, LU3 3HP