Effective Date: 18th February 2026 
Last Updated: 18th February 2026 

 

Introduction 

Advanced Payment Ecosystems Ltd Trading as Truli (“Truli”, “we”, “us”, “our”) is committed to protecting and respecting your privacy. 

This Privacy Policy explains how we collect, use, store, and protect personal data in accordance with the UK GDPR and the Data Protection Act 2018, as regulated by the Information Commissioner's Office (ICO). 

 

Who We Are 

Truli is the Data Controller for personal data collected via our website and marketing activities. 

Contact details: 

Email: hello@truli.co.uk 

Address: Unit 14 Sundon Business Park, Dencora Way, Luton, England, LU3 3HP 

 

What Personal Data We Collect 

We may collect the following categories of personal data: 

1. Information You Provide to Us 

• Name 

• Email address 

• Telephone number 

• Business name 

• Any information included in enquiry messages 

 

2. Automatically Collected Data 

When you visit our website, we may collect: 

• IP address 

• Browser type 

• Device information 

• Pages visited 

• Referring URLs 

This is collected via cookies and tracking technologies (see Section 8). 

 

How We Use Your Data 

We use personal data to: 

• Respond to enquiries 

• Book calls or demos 

• Provide requested information 

• Deliver relevant marketing communications 

• Improve website performance and marketing effectiveness 

• Comply with legal obligations 

 

Lawful Basis for Processing 

We rely on the following lawful bases: 

1. Legitimate Interest 

For: 

• Responding to enquiries 

• Short-term follow-up relating to your enquiry 

• Sales communications directly connected to your request 

 

2. Consent 

For: 

• Ongoing marketing emails 

• WhatsApp communications 

• Retargeting advertising 

• Non-essential cookies 

You may withdraw consent at any time. 

 

3. Legal Obligation 

Where required for: 

• Financial reporting 

• Tax compliance 

• Legal claims 

 

Data Retention 

We retain personal data as follows: 

1. Marketing Leads (Non-Converted) 

• Retained for 6–9 months 

• Deleted or anonymised thereafter 

 

2. Customers 

• Retained for the duration of the contractual relationship 

• Plus any legally required retention period (e.g. financial records up to 6 years) 

 

3. Marketing Consent Data 

• Retained until consent is withdrawn 

 

How We Store and Protect Data 

Personal data is stored securely within: 

• CRM systems 

• Email marketing platforms 

• Secure cloud infrastructure 

We implement: 

• Access controls 

• Password protection 

• Encryption where appropriate 

• Restricted internal access 

 

Cookies & Tracking 

Our website uses cookies to: 

• Analyse website traffic 

• Measure advertising performance 

• Enable retargeting via platforms such as Meta 

Non-essential cookies are only activated once you provide consent via our cookie banner. 

You can withdraw or modify cookie consent at any time. 

 

Sharing Your Data 

We may share data with: 

• CRM providers 

• Email marketing platforms 

• Advertising platforms  

All third-party processors are required to process data in accordance with UK GDPR. 

We do not sell personal data. 

 

International Transfers 

If data is transferred outside the UK, we ensure appropriate safeguards are in place, such as: 

• UK International Data Transfer Agreement (IDTA) 

• Standard Contractual Clauses 

 

Your Rights 

Under UK GDPR, you have the right to: 

• Access your personal data 

• Request correction 

• Request deletion 

• Withdraw consent 

• Restrict processing 

• Object to processing 

• Data portability 

Requests will be responded to within 30 days. 

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO). 

 

Marketing Communications 

You may unsubscribe from marketing communications at any time by: 

• Clicking the unsubscribe link in emails 

• Contacting us directly 

We will cease marketing communications promptly upon request. 

 

Children’s Data 

Our services are not directed at individuals under 18. We do not knowingly collect children’s data. 

 

Changes to This Policy 

We may update this Privacy Policy from time to time. The latest version will always be available on our website.