Introduction 

Advanced Payment Ecosystems Ltd Trading as Truli (“Truli”, “we”, “us”, “our”) is committed to protecting and respecting your privacy. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. 

This Privacy Policy explains how we collect, use, store, and protect personal data in accordance with the UK GDPR and the Data Protection Act 2018, as regulated by the Information Commissioner's Office (ICO). 

 

 

Who We Are 

Truli is the Data Controller for personal data collected via our website and marketing activities. 

Contact details: 
Email: hello@truli.co.uk 

Address: Unit 14 Sundon Business Park, Dencora Way, Luton, England, LU3 3HP 

 

Our Data Protection representative can be reached at hello@truli.co.uk 

 

 

What Personal Data We Collect 

We may collect the following categories of personal data: 

1. Information You Provide to Us 

• Name 

• Email address 

• Telephone number 

• Business name 

• Any information included in enquiry messages 

 

2. Automatically Collected Data 

When you visit our website, we may collect: 

• IP address 

• Browser type 

• Device information 

• Pages visited 

• Referring URLs 

This is collected via cookies and tracking technologies. 

 

How We Use Your Data 

We use the personal data you share with us to respond to your enquiries, arrange calls or demonstrations, and deliver any information you have requested from us. We may also send you relevant marketing communications to keep you informed about our products and services. In addition, we use data collected automatically through our website to improve its performance and to measure the effectiveness of our marketing activity. We will only ever use your data for the purposes set out in this policy and in accordance with our legal obligations. 

 

Lawful Basis for Processing 

We rely on the following lawful bases: 

1. Legitimate Interest 

For: 

• Responding to enquiries 

• Short-term follow-up relating to your enquiry 

• Sales communications directly connected to your request 

 

2. Consent 

For: 

• Ongoing marketing emails 

• Retargeting advertising 

• Non-essential cookies 

You may withdraw consent at any time. 

 

3. Legal Obligation 

We process the data we collect based on our legitimate interests in securing our products and running our businesses. We also collect data necessary for the performance of contracts we may enter into. We also collect data to comply with legal and compliance obligations, maintain accurate business records and generally to enable the proper administration of our business. 

 

Data Retention 

We retain the data we collect for as long as is reasonable for the original purpose for which it was collected and for furthering our legitimate business interests and to meet our legal and compliance requirements. In general, we retain data for the duration of the contractual relationship and for such additional time as we deem necessary to retain financial records, security logs and general business records. 

 

How We Store and Protect Data 

Personal data is stored securely within: 

• CRM systems 

• Email marketing platforms 

• Secure cloud infrastructure 

We implement: 

• Access controls 

• Password protection 

• Encryption where appropriate 

• Restricted internal access 

 

Sharing Your Data 

We may share data with: 

• CRM providers 

• Email marketing platforms 

• Advertising platforms  

All third-party processors are required to process data in accordance with UK GDPR. 

We will not sell, distribute, or lease your personal information to third parties unless we have your explicit permission or are required by law to do so. 

 

International Transfers 

If data is transferred outside the UK, we ensure appropriate safeguards are in place, such as: 

• UK International Data Transfer Agreement (IDTA) 

• Standard Contractual Clauses 

 

Your Rights 

Under UK GDPR, you have the right to: 

• Access your personal data 

• Request correction 

• Request deletion 

• Withdraw consent 

• Restrict processing 

• Object to processing 

• Data portability 

Requests will be responded to within 30 days. 

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO). 

 

Marketing Communications 

You may unsubscribe from marketing communications at any time by: 

• Clicking the unsubscribe link in emails 

• Contacting us directly 

We will cease marketing communications promptly upon request. 

 

Children’s Data 

Our services are not directed at individuals under 18. We do not knowingly collect children’s data. 

 

Website disclaimer 

The information contained in this website is for general information purposes only. The information is provided by Truli and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. 

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits that arise out of, or in connection with, the use of this website. 

Through this website you can link to other websites which are not under the control of Truli. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them. 

Every effort is made to keep the website up and running smoothly. However, Truli takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control. 

Changes to This Policy 

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We may update this Privacy Policy from time to time. The latest version will always be available on our website.