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Customer Self-Serve

Let Guests Order & Pay
From Their Phones.
No queue, no hassle.

Mobile ordering speeds things up, increases average spend, and keeps you in control, with no marketplace commission on your own orders.

QR Code Ordering

What’s At Stake If You Don’t Act

  • Third-party marketplaces can take 20–30% per order.

  • Long waits mean abandoned orders and lower satisfaction.

  • Staff shortages and rising wages leave gaps on the counter.

  • Many guests now expect a quick, digital way to order and pay.

Taking payments in a pub

How much does mobile order & pay cost?

We’ll help you choose the right setup and show clear examples.

  • In-venue QR/table ordering (ByTable).

  • Web/app for click & collect or delivery (TouchTakeaway).

  • Commission-free on your own orders, you keep the sale and the data (card processing fees still apply).

  • Typical costs include software, branding, optional hardware, and payment processing.

Recommended setups by venue type

  • Order & pay at the table.

    Fewer queues at the bar.

    Let guests order rounds from their phones; your team focuses on service, not card machines.

    Best setup:

    ByTable (QR at tables) & optional TouchTakeaway for collection.

    ​

    Top wins:

    Quicker rounds

    Fewer errors

    Higher average spend on sides/snacks.

    ​

    Great upsells:

    Larger measures, premium mixers, sharers, bar snacks.

  • Skip the queue. Collect when it’s ready.

    Guests order ahead or from the table; you smooth the rush and keep seats turning.

    Best setup:

    TouchTakeaway (order ahead/collection) + ByTable for dine-in.

    ​

    Top wins:

    Steadier workflow

    Fewer order mix-ups

    Higher add-on rate.

    ​

    Great upsells:

    Extra shot, alternative milk, pastry add-ons, size upgrades.

  • Order fast. Pick up faster.

     Cut counter queues and keep kitchens flowing with click & collect and timed slots.

    Best setup:

    TouchTakeaway (collection/delivery) + optional kiosks for in-store.

    ​

    Top wins:

    Shorter queue

    Smoother peaks

    Bigger baskets via bundles.

    ​

    Great upsells:

    Meal deals, Sides, Drinks, Sauces.

  • Give guests control -without losing the personal touch.

    Order-at-table for speed; staff focus on hosting, recommendations and service.

    Best setup:

    ByTable for table ordering + TouchTakeaway for pre-orders.

    ​

    Top wins:

    Faster turns

    Fewer re-keys

    Consistent allergen prompts

    ​

    Great upsells:

     Starters, Sides, Desserts, Drinks Pairings.

  • Order from the room, bar or poolside.

    Guests order and pay in their own time; your team delivers and checks in.

    Best setup:

    ByTable with location codes (room/area) + loyalty.

    ​

    Top wins:

    Fewer Phone Bottlenecks

    Clear Order Trails

    Higher Tray Value.

    ​

    Great upsells:

    Breakfast Add-ons, Late Check-Out, Premium Drinks.

  • Beat the interval rush.

    Guests order to seat or collection points; operations keep pace with peaks.

    Best setup:

    ByTable (seat/row codes) + TouchTakeaway (collection bays).

    ​

    Top wins:

    Higher Throughput

    Fewer Cash Points

    Predictable Pick-Up Windows.

    ​

    Great upsells:

    Combo Deals, Souvenir Cups, Interval Pre-orders.

Which mobile ordering route is right for you?

ICRTouch

(ByTable & TouchTakeaway)

Best for: pubs, cafés, QSR and casual dining wanting a hospitality-first setup.


Strengths: commission-free on your own orders, tight integration with EPOS, kitchen and loyalty, in-venue + online in one stack


Watch-outs: upfront licensing/branding work, transparent and predictable once live.

Independent ordering platforms
(e.g. Flipdish)

Best for: takeaways/QSRs wanting branded apps and web ordering.


Strengths: polished guest apps and marketing tools.


Watch-outs: you’ll still need a full EPOS or robust integration, less suited to full-service dining.

Cloud EPOS with ordering add-ons
(e.g. Lightspeed, Epos Now)

Best for: venues already on these platforms wanting a simple add-on.


Strengths: quick to deploy, uses your existing menu and reporting.


Watch-outs: costs rise as you stack features, check what’s included vs add-on, and the total monthly.

Marketplaces
(Uber Eats, Deliveroo, Just Eat)

Best for:

reach beyond your own audience.


Strengths:

large customer base; discovery.


Watch-outs: high commissions and less control of brand/data, best used alongside your own channel, not instead of it.

Bottom line: If you want control, transparency and a hospitality-first design, ByTable & TouchTakeaway are among the strongest options. Marketplaces can add volume, but protect your margin with your own channel.

Why Choose Truli? 

  • We’ll help you decide if you even need mobile ordering.

  • If it isn’t right for your venue, we’ll say so.

  • Nationwide installation, training and integration by in-house engineers.

How It Works 

Book a Free Consultation 

Get honest advice tailored

to your venue.

Decide with confidence -

even if the best answer isn’t us.

Frequently asked questions

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