New Forest Bikes (Lymington, New Forest)
Justin from NF Bikes shares an honest look at what it really takes to build and run a successful bike business... beyond just knowing his bikes.
In this video, Justin from NF Bikes shares an honest look behind the scenes of building and running a successful bike business. While technical knowledge and a passion for bikes are essential, Justin explains how the real challenges often come from the business side — managing growth, structuring operations, and making decisions that support long-term sustainability.
A key part of that journey was partnering with Truli. We helped NF Bikes establish the right technological and operational systems to support their growth. From setting up reliable tech services to streamlining internal processes, Truli played an important role in helping the team move from ad-hoc solutions to a more structured, scalable way of working. Justin highlights how bringing in external expertise allowed NF Bikes to focus on delivering great customer experiences, while ensuring the business had the technical foundations in place to grow confidently and efficiently.